Job Title:               Marketing Strategist

Job Type:              Full Time (hybrid remote and in-person)

Job Details:          Hey you, type-A, highly organized, super-creative, results-oriented marketer! Mid-West Family wants to talk to you about our Marketing Strategist role at our location in Benton Harbor, Michigan.

Our experienced Business Development team prospects great local businesses and organizations that need to grow every day around our community, and we need YOU to take what they found and turn it into full-funnel marketing magic that will get them results they can see. Your role will be client-facing and team-driven. You will utilize many great local broadcast, streaming, and interactive options alongside enhanced digital options to really make our campaigns not only generate results, but market-leading! And, when our clients win, you can win too.

The ideal candidate has an entrepreneurial spirit who works with a sense of urgency and passion and thrives in a constantly evolving world of marketing & advertising. This is an ideal role for a tech-enthusiast that can create, but also explain, influence, and sell their vision for a project or campaign to help earn business and solidify confidence and trust from our clients that we will help them achieve growth.

Your Experience should include:

• Ability to use software in the Adobe suite, such as Photoshop, Illustrator, InDesign, and Premiere Pro; plus, Microsoft 365 (Office) suite.
• Website design and/or CMS editing. Experience with WordPress platforms is a plus.
• Using and creating marketing materials for events, media, websites, and social media platforms.
• A mastery of current trends and available tactics in digital marketing.
• A college degree program focused on digital marketing, marketing, sales, business or similar is preferred, but not required.
• CRM experience with HubSpot or other comparable service

            A Well-Qualified, Experienced Candidate Will Have:

• Experience selling, or planning, and executing tactics such as: radio, video/OTT/CTV/YouTube, Email Marketing, SEO, SEM, PPC, Targeted Display, Geofence Display, Landing Pages, social media, Streaming Audio Advertising, etc.
• Project Management background organizing and managing deadlines and stakeholders.
• Data-driven campaign management.

Requirements:    

• The desire to learn on an on-going basis.
• High problem-solving skills.
• Strong oral and written communication skills.
• Valid driver’s license with reliable transportation to perform work duties.
• Well-groomed and dress professionally.

Additional Info:   Mid-West Family SW MI is an equal opportunity employer.

Contact Details:   Email cover letter and resume to alisak@midwestfamilyswmi.com.