Sales Manager

ACCOUNTABILITY 

The Sales Manager leads proactive sales efforts to optimize occupancy and ADR, maximize revenues, and surpass hotel profit targets. They achieve all sales objectives while upholding Stoney Creek Hotel & Conference Center standards and exceeding guest/client expectations. In this dynamic role, quick decision-making in fast-changing conditions is essential. Challenges and pressure are the norm, with daily variations in priorities and new problem-solving tasks. The role involves addressing situational, factual, and interpersonal issues, demanding analytical, creative solutions, and teamwork. Interactions require poise, confidence, and influence. Communication is assertive, prioritizing decisiveness over persuasion. Flexibility, delegation, and persistence are key attributes, focusing on goal attainment rather than micromanaging processes. 

REPORTS TO AND IS SERVED BY: General Manager & Regional Director of Sales

FLSA Designation: Exempt

WHAT TO EXPECT

Sales Strategy: Develop and implement effective sales strategies to increase room occupancy, Average Daily Rate (ADR), and overall revenue. Identify market opportunities and trends to stay competitive. 

Client Acquisition: Build and maintain relationships with corporate clients, travel agencies, event planners, and other potential customers. Proactively seek out new business opportunities. 

Client Retention: Foster strong relationships with existing clients to ensure repeat business. Understand their needs and provide tailored solutions. 

Revenue Enhancement: Continuously monitor and analyze market trends and competitors to adjust pricing and packages accordingly. Utilize yield management techniques to maximize profits. 

Team Leadership: Manage the hotel's sales team, providing guidance, support, and training. Set performance targets and evaluate team members' progress. 

Sales Collateral: Create and manage sales collateral, including promotional materials, presentations, and contracts. Ensure that all sales materials are up-to-date and reflect the hotel's offerings accurately. 

Networking: Attend industry events, trade shows, and networking opportunities to promote the hotel and establish connections within the hospitality industry. 

Reporting: Generate regular reports on sales activities, revenue, and market analysis. Provide insights and recommendations to senior management. 

Customer Service: Maintain a high level of customer service by addressing client inquiries and concerns promptly and professionally. 

Foundational Skills and Qualities: Strong organizational skills to manage tasks and prioritize work. Good physical stamina and the ability to perform physical tasks such as lifting and bending. Ability to work effectively in a fast-paced and dynamic environment. 

Work Expectations and Responsibilities: Willingness to adapt to a variety of tasks, including "Other duties as assigned." Participate in department meetings and maintain an open line of communication with colleagues. Obtain any required certifications necessary, as relevant to the specific job. 

PROUD OWNER

Excellent communication skills, both verbal and written. 

Strong attention to detail and the ability to multitask in a fast-paced environment. 

Developing sales strategies and setting goals. 

Promoting Stoney Creek programs. 

Proficiency in using computer systems and hotel management software for reservations and guest information. 

Client relationship management. 

Ensures guest satisfaction exceeds brand standards in every interaction. 

HELD ACCOUNTABLE TO Guest satisfaction, brand standards, meet and exceed hotel profit goals, identify and generate new business, and support operations. 

SOFT SKILLSCHARACTERISTICS: Independent, assertive, self-confident, innovative, goal-oriented, visionary, and flexible.

MINDSET: Entrepreneurial and infinite mindset, which prioritizes both personal and professional growth. 

HARD SKILLS

EDUCATION AND EXPERIENCE: 

High school diploma or equivalent (additional hospitality education is a plus). College degree in related areas preferred. 

Previous experience in hospitality sales is a plus. 

Proficiency in computer programs and skills. 

Strong communication skills, both verbal and written. 

PHYSICAL DEMANDS: lift, carry, push, and pull up to 25 lbs.

TRAVEL: N/A 

POSITION: On-site work at the hotel property.

Include shift schedule - Not Included

Include budgeted hours - Not Included

General Manager - Full Time Management - Sioux City, IA

Salary Range:$80,000.00 To $90,000.00 Annually

About Company:

Embergrove Hospitality is an independent, nimble, and gritty hospitality management company that proudly oversees 12 distinctive hotel locations, along with several bars and restaurants across the Midwest. Rooted in genuine, from-the-heart hospitality, the Embergrove team blends ingenuity, transparency, and hard work to deliver memorable guest experiences and strong business results.

With deep Midwestern roots and a hands-on approach, Embergrove manages every property with an entrepreneurial spirit—combining creative strategy, disciplined revenue management, and in-house marketing expertise. From boutique hotels to full-service properties, each location reflects Embergrove’s belief that exceptional hospitality starts with authentic people, thoughtful service, and relentless dedication to excellence.

About the Role:

The General Manager will serve as the key leader responsible for overseeing all operational aspects of the company within the management of companies and enterprises sector. This role demands strategic oversight of business functions including project sales, cost control, and hospitality services to ensure sustainable growth and profitability. The General Manager will drive corporate sales initiatives while maintaining rigorous control over food and beverage costs, ensuring alignment with overall financial objectives. They will also be accountable for managing the profit and loss (P&L) statements, developing incentive programs, and fostering a high-performance culture through effective people management. Ultimately, this position aims to optimize operational efficiency, enhance customer satisfaction, and deliver strong financial results across all business units in the United States market.

Minimum Qualifications:

• Bachelor’s degree in Business Administration, Hospitality Management, or a related field.
• Minimum of 7 years of progressive leadership experience in general management within the hospitality or corporate sales sectors.
• Proven track record in managing P&L statements and controlling operational costs effectively.
• Demonstrated expertise in people management and developing incentive programs.
• Strong knowledge of food and beverage operations and cost control methodologies.

Preferred Qualifications:

• Master’s degree in Business Administration or related discipline.
• Experience managing multi-unit operations within the hospitality or corporate sales industries.
• Familiarity with advanced project sales strategies and customer relationship management (CRM) tools.
• Certification in hospitality management or project management (e.g., PMP).
• Experience working within large enterprises or management of companies and enterprises sector.

Responsibilities:

• Lead and manage daily operations across multiple departments including sales, hospitality, and food and beverage services to meet company goals.
• Develop and implement strategic sales plans to drive project and corporate sales growth.
• Monitor and control food costs and overall operational expenses to maximize profitability.
• Oversee P&L management, ensuring financial targets are met and variances are analyzed and addressed promptly.
• Design and administer employee incentive programs to motivate staff and improve performance.
• Recruit, train, and mentor management and staff to build a cohesive and productive team environment.
• Collaborate with senior leadership to align operational strategies with company objectives and market demands.
• Ensure compliance with industry regulations and company policies to maintain operational integrity.

Skills:

The General Manager will utilize people management skills daily to lead diverse teams, fostering collaboration and high performance. Project sales expertise will be applied to develop and execute sales strategies that expand market share and drive revenue growth. Cost control and food cost management skills are critical for maintaining budget discipline and maximizing profitability in food and beverage operations. P&L management skills enable the General Manager to analyze financial data, make informed decisions, and adjust operational plans accordingly. Additionally, designing and implementing incentive programs requires strong interpersonal and motivational skills to align employee performance with organizational goals.