The Reynolds and Reynolds Company
  • Full Time
  • Immediately
  • College Station, TX
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Come Join A Winning Team!

Sales Lead Generation Specialist

Position description:

As a Sales Lead Generation Specialist, you would be responsible for prospecting, qualifying and generating new sales leads to support our regional sales teams. You will also partner closely with our Outside Sales Representatives to maximize sales with our customers. For this role, we are seeking an individual that is a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. If you have a dynamic personality with a drive to reach decision makers, this position is for you!


Develop new business potential via data mining and telecommunications
Develop and nurture buyer persona profiles for our industries
Utilize mass communication such as phone calls, direct mail, email and social media to introduce our solutions and identify appropriate decision makers within target markets
Follow up on leads and conduct research to identify potential prospects
Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to help move opportunities through the sales funnel


  • Degree preferred, but not required
  • Excellent verbal and written communication skills
  • Sales experience
  • Strong customer relationship skills
  • Periodic travel may be required