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Hudson Valley Credit Union is currently recruiting for the position of VP Creative Director. Primary Function: Translate business and marketing objectives into clear omni-channel creative strategies, and turn creative outputs into revenue.
Responsibilities
Own, define and evolve HVCU’s brand and brand strategy including messaging frameworks and standards across our channels; collaborate with key stakeholders on brand architecture, and ensure that all channels and departments are working toward the same brand vision with our brand personality consistently displayed in everything we do.
Lead the planning, execution, and optimization of integrated omni-channel brand campaigns including website, social media, email marketing, SMS marketing and digital advertising.
Implement a brand strategy through differentiated and impactful marketing campaigns across all markets and key identified targets.
Partner with product marketing, PR, business units and other stakeholders to coordinate comprehensive and scalable campaigns for new and mature markets.
Design creative messaging for all digital initiatives including website updates, emails, social media banner ads, etc. with ability to interpret and transform brand positioning and print visuals into a digital platform.
Lead, develop, implement and maintain a creative and content strategy using innovative and captivating concepts for integrated campaigns on behalf of our brand and our partners that align with our mission, impact and core values.
Develop and implement a comprehensive content strategy that includes compelling storytelling through digital, video, photo, audio, copy, and print media that aligns with the company's strategic objectives and resonates with target audiences.
Establish key performance indicators (KPIs) and metrics to track the effectiveness of brand initiatives and campaigns. Analyze data and insights to evaluate brand performance, identify areas for improvement, and make data drive recommendations for optimization.
Manage the end-to-end production process, from ideation to final delivery, while adhering to timelines and budgets
Stay informed about industry trends, best practices, and emerging technologies to continuously elevate the quality of creative output.
Act as a brand steward, ensuring that all creative work reflects the company's values, messaging, and visual identity.
Present creative concepts and strategies to key stakeholders, including executives and clients, articulating the rationale behind each decision.
Drive innovation and experimentation in content creation, exploring new formats and techniques to engage audiences in unique ways.
Conduct market research, competitive analysis, and consumer insights studies to inform brand strategy development and optimization. Stay current with industry trends, regulatory changes, and consumer preferences to identify opportunities for brand innovation and differentiation.
- Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.
- Embrace and apply HVCU’s guiding principles to all activities and responsibilities. This includes the Credit Union’s Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.
- Responsible for regular and predictable attendance including punctuality.
Qualifications
- Bachelor’s Degree in Marketing/Business or at least 2 years equivalent experience for each undergraduate year not completed; undergraduate degree cannot substitute for minimum number of years of experience.
- Minimum 7 years broad creative and management experience with a strong portfolio of design excellence demonstrating a proven track record of success is required.
- Minimum 5 years leadership experience is required.
- Expertise in, and hands on experience with corporate branding positioning, brand messaging and marketing communications with the ability to drive, implement and operationalize the brand strategy in a matrixed environment is required.
- Digital performance media background with expertise in programmatic display, paid social and paid search media, Google marketing platforms, analytics as well as other digital marketing and CRM platforms and tools. Hands on experience with Google ads platform, and direct management of SEM is required.
Click here to view full job description
Why choose HVCU?
HVCU cares for our employees, members, and community. We actively seek to create an inclusive workforce by hiring people with diverse perspectives and experiences. We celebrate and embrace what makes each of us different and foster an environment where everyone feels that they belong. In commitment to our diversity, equity, and inclusion mission, we encourage members of historically underrepresented communities to apply, including those who identify as women, minorities, veterans, disabled and LGBTQ+.
Employee Perks:
- HVCU University & Academy; Professional Development Training
- Student Loan Repayment & Tuition Reimbursement Programs
- Medical, Dental, and Vision coverage (coverage starting as low as $20 per month)
- 401(k) with employer match and non-elective employer contribution
- Paid time off (PTO), holidays, and community volunteer time
- Life, Short-Term, and Long-Term Disability Insurance
- Discounted Loan Rates & Fees
Hudson Valley Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, the status of being transgender, national origin, disability, military or veteran status, genetic information, marital or familial status, domestic violence victim status, or any other characteristic protected by law.
- Bachelor’s Degree in Marketing/Business or at least 2 years equivalent experience for each undergraduate year not completed; undergraduate degree cannot substitute for minimum number of years of experience.
- Minimum 7 years broad creative and management experience with a strong portfolio of design excellence demonstrating a proven track record of success is required.
- Minimum 5 years leadership experience is required.
- Expertise in, and hands on experience with corporate branding positioning, brand messaging and marketing communications with the ability to drive, implement and operationalize the brand strategy in a matrixed environment is required.
- Digital performance media background with expertise in programmatic display, paid social and paid search media, Google marketing platforms, analytics as well as other digital marketing and CRM platforms and tools. Hands on experience with Google ads platform, and direct management of SEM is required.
Click here to view full job description
Why choose HVCU?
HVCU cares for our employees, members, and community. We actively seek to create an inclusive workforce by hiring people with diverse perspectives and experiences. We celebrate and embrace what makes each of us different and foster an environment where everyone feels that they belong. In commitment to our diversity, equity, and inclusion mission, we encourage members of historically underrepresented communities to apply, including those who identify as women, minorities, veterans, disabled and LGBTQ+.
Employee Perks:
- HVCU University & Academy; Professional Development Training
- Student Loan Repayment & Tuition Reimbursement Programs
- Medical, Dental, and Vision coverage (coverage starting as low as $20 per month)
- 401(k) with employer match and non-elective employer contribution
- Paid time off (PTO), holidays, and community volunteer time
- Life, Short-Term, and Long-Term Disability Insurance
- Discounted Loan Rates & Fees
Hudson Valley Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, the status of being transgender, national origin, disability, military or veteran status, genetic information, marital or familial status, domestic violence victim status, or any other characteristic protected by law.
Own, define and evolve HVCU’s brand and brand strategy including messaging frameworks and standards across our channels; collaborate with key stakeholders on brand architecture, and ensure that all channels and departments are working toward the same brand vision with our brand personality consistently displayed in everything we do.
Lead the planning, execution, and optimization of integrated omni-channel brand campaigns including website, social media, email marketing, SMS marketing and digital advertising.
Implement a brand strategy through differentiated and impactful marketing campaigns across all markets and key identified targets.
Partner with product marketing, PR, business units and other stakeholders to coordinate comprehensive and scalable campaigns for new and mature markets.
Design creative messaging for all digital initiatives including website updates, emails, social media banner ads, etc. with ability to interpret and transform brand positioning and print visuals into a digital platform.
Lead, develop, implement and maintain a creative and content strategy using innovative and captivating concepts for integrated campaigns on behalf of our brand and our partners that align with our mission, impact and core values.
Develop and implement a comprehensive content strategy that includes compelling storytelling through digital, video, photo, audio, copy, and print media that aligns with the company's strategic objectives and resonates with target audiences.
Establish key performance indicators (KPIs) and metrics to track the effectiveness of brand initiatives and campaigns. Analyze data and insights to evaluate brand performance, identify areas for improvement, and make data drive recommendations for optimization.
Manage the end-to-end production process, from ideation to final delivery, while adhering to timelines and budgets
Stay informed about industry trends, best practices, and emerging technologies to continuously elevate the quality of creative output.
Act as a brand steward, ensuring that all creative work reflects the company's values, messaging, and visual identity.
Present creative concepts and strategies to key stakeholders, including executives and clients, articulating the rationale behind each decision.
Drive innovation and experimentation in content creation, exploring new formats and techniques to engage audiences in unique ways.
Conduct market research, competitive analysis, and consumer insights studies to inform brand strategy development and optimization. Stay current with industry trends, regulatory changes, and consumer preferences to identify opportunities for brand innovation and differentiation.
- Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.
- Embrace and apply HVCU’s guiding principles to all activities and responsibilities. This includes the Credit Union’s Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union’s initiatives by demonstrating teamwork and professionalism.
- Responsible for regular and predictable attendance including punctuality.
- Full Time
- Immediately
- Poughkeepsie, NY 12603
- 5/24/24
Overview
Program:
Family Home Health Care
Overview:
ArchCare cares for people of all ages and faiths where they are most comfortable and best able to receive it – at home, in the community and in nursing homes. As the Continuing Care Community of the Archdiocese of New York, we see enhancing the lives of our elders and others who need extra help to stay healthy and live life to its fullest as more than just a job. To us, it’s a privilege and our calling.
Benefits/Perks:
- Includes accrued vacation days, sick days, and holidays.
- Participation in 403 (b)
- Voluntary Benefits: Short Term Disability, Life Insurance, Cancer Insurance, Pet Insurance
- Discounted memberships: Plum Benefits, NYSC Gym
- Pay for work-related eligible commuter expenses with pre-tax dollars
Responsibilities
Responsibilities:
- Provides assistance, guidance and direction to visitors, participants, and staff.
- Provides fast, accurate and courteous telephone service, and directs all persons who require information and assistance.
- Assist with coordination and scheduling of appointments.
- Maintains required records and statistics as directed.
- Receives deliveries, notifies appropriate personnel, arranges for delivery of items to residents and appropriate personnel.
- Assists with ordering of supplies and maintaining inventory.
- Maintains a friendly working atmosphere and professional attitude.
Hourly Rate: $17.94 - $18.97
Qualifications
Qualifications:
- 1 year of customer service experience
Education:
- High School Diploma/GED
- Full Time
- Immediately
- Tarrytown, NY 10591
- 5/22/24
BASIC FUNCTIONS AND RESPONSIBILITIES:
This Guest Services Attendant is responsible for welcoming and assisting prospective and current guests at the resort. Responsibilities include assisting guests with their luggage and valet parking. The qualified candidate must have an outgoing, friendly personality, great customer service skills and a neat, professional appearance.
ESSENTIAL JOB FUNCTIONS:
•Greets all arriving/departing guests by name when available, unloads/loads luggage from automobiles and provides directions/orientation to resort.
•Attends to Guest's needs, i.e., information, directions, delivery of messages. etc.
•Familiarizes self with local roadways, highways, attractions and general landscape of the area and provides accurate information/directions to guests.
•Provides all guests with a pleasant experience by presenting self in a friendly and knowledgeable fashion.
•Transports luggage to Luggage hold room or Guest room.
•Orientates guests to room features and services.
•Provides service to Guest during check-out by removing Guest's luggage from their room to either the Guest's automobile or luggage storage room.
•Operates vehicles safely while driving and/or parking in compliance with Mohonk Mountain House Traffic Rules and Regulations.
•Drives, parks, parallel-parks, and backs up vehicles using only side mirrors when necessary.
•Performs automobile and others inspections by touch, sight, sound and smell.
•Operates a motor vehicle with either a standard or automatic transmission and perform routine care of that vehicle.
•Valet parks guest automobiles, secures windows and doors and retrieves automobile from parking lot.
•Demonstrates knowledge of automobile security systems and kill switches.
•Operates a variety of vehicle types and drives them according to the methods recommended by the manufacturer. Parks vehicles according to department policy and ensures diesels are properly connected during cold weather.
•Parks automobiles in a timely fashion to assist in alleviating congestion of automobiles in front of resort.
•Assists with jump starts, tire changes and gasoline refueling in accordance with department policy.
•Connects/disconnects battery operated vehicles into/out of charging stations.
•Fulfills the responsibilities of a Porch Attendant as needed.
•Acts as an ambassador of the Resort when taking up luggage, explaining layout, activities, safety features, resort policies, amenities, etc.
•Delivers Gift Shop orders, shopping orders, ice, firewood, dry cleaning and other items requested by guests.
•Supplies wood for and maintains the fires in the public fireplaces.
•Maintains all equipment belonging to the department in an operational fashion by appropriately using the equipment and repairing it as necessary.
•Maintains a neat and clean Guest Service area. Includes the cleanliness and appearance of the Guest Service desk, office, storage room, Bellperson's lounge, porch and roadway. May include the removal of dirt, snow, glass, etc.
•Takes immediate corrective action to resolve guest complaints. Refers unresolved complaints to the immediate attention of the Concierge, Bell Captain and/or Guest Relations Manager.
•Shovels or brooms snow or scrapes ice from automobiles and pathways.
•Carries out Guest shopping requests as directed.
•Secures items stored in Guest storage areas and ensures safe-keeping. Keeps all items in an organized, neat and secure fashion.
•Learns and familiarizes self with all desk functions to include, but not limited to, assisting with trip coordination, dry cleaning, cash drawer and accounting practices, trip sheet initiation and completion, ensuring all guests are appropriately handled, etc.
•Works outdoors and exposed to natural elements.
•Works in stressful situations and under pressure. Adapts to changing priorities and maintains composure.
•Analyzes problems and develops and implements action plans to address problems.
•Works independently and as part of a team.
•Speaks, reads and writes the English language and communicates in a clear and congenial manner, with our guests, visitors and employees. Hears verbal instructions, directions and warnings.
•Sees close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
•Grasps, lifts, carries and maneuvers up to 75 pounds to process luggage and firewood.
•Pushes, pulls and maneuvers a loaded luggage cart weighing up to 400 lbs. in/out of elevators, through passageways or outdoors up to 500 feet.,
•Reaches with hands and arms, bends, kneels, stoops, twists and flexes arms, walks up and down stairs/inclines, sits, climbs up/down ladders or stands for up to 5 hours at a time.
•Walks up and down a flight of up to 100 stairs frequently throughout a shift. Shovels snow for long periods of time (up to a total shift of 8 hours). Walk up to 15 miles.
•Operates and uses electronic equipment such as adding machines, computers, telephones and hand-held portable radios.
•Adheres to Mohonk Mountain House’s Dress and Grooming Standards; presenting a neat, clean and well-groomed appearance and maintaining a positive, professional image to our customers.
•Learns and successfully demonstrates the Mohonk Mountain House Service Steps with Service Strategies with guests and staff.
•Learns and retains knowledge of historical facts and information about Mohonk Mountain House and services.
•Maintains a flexible work schedule including days/nights, weekdays/weekends, holidays, and during peak periods of business.
•Develops and maintains positive working relationships with other staff.
•Attends events, programs, and trainings as needed to enforce and support Mohonk Mountain House policies and culture.
•Answers guest questions with accurate information and demonstrates a friendly and helpful personality by smiling, eye contact, initiating conversation and engaging with others.
QUALIFICATIONS:
•Valid Driver’s License and at least 21 years of age, or 20 years of age with at least two years of licensed driving experience.
•Valid New York State Class E Chauffeur's License, or equivalent. License must be free of serious and multiple infractions.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
- Part Time
- Immediately
- New Paltz, NY 12561
- 5/21/24
BASIC FUNCTIONS AND RESPONSIBILITIES:
The Dining Room Food Runner is responsible for the timely delivery of food from the Kitchen to the Dining Rooms, and delivered to the correct guest using the official seat numbering system and observing proper serving etiquette. The Food Runner is also responsible for general set up and breakdown of some work areas.
ESSENTIAL JOB FUNCTIONS:
•Deliver prepared dishes from the kitchen to an assigned table using a tray. Carry a tray jack simultaneously.
•Ensure accuracy of the order in terms of both quality and quantity prior to delivery.
•Serve food and beverages in proper manner in accordance with Mohonk Mountain House standards and in proper order, serving women and children first at the table.
•Learn which condiments go with which menu items.
•Offer pepper for the guest when appropriate.
•Prepare marking trays for the various dining rooms.
•Adhere to Mohonk Mountain House’s Dress and Grooming Standards; present a neat, clean and well-groomed appearance and maintain a positive, professional image to our customers.
•Speak, read, and write in English and communicate in a clear and congenial manner, with our guests, visitors and employees. Hear verbal instructions, directions and warnings.
•Work productively and efficiently with or without supervision when performing routine tasks.
•Inspect work of others by touch, sight, sound and smell for conformance to prescribed standards of cleanliness.
•Reach with hands and arms, bend, kneel, stoop, twist and flex arms, walk up and down stairs/inclines, sit, climb up/down ladders, and stand for up to 5 hours at a time.
•Lift up to 50 lbs from ground level to waist height, and from waist height to shoulder height, and carry up to 100 feet without assistance. Walk up to 7 miles per shift.
•Maneuver carts or dollies safely with loads up to 200 pounds up and down stairs, elevators, through passageways or outdoors up to 75 yards.
• See close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
•Wear Mohonk Mountain House approved safety shoes, and proper safety equipment when performing tasks that recommend such equipment.
•Learn and retain knowledge of historical facts and information about Mohonk Mountain House.
•Learn and successfully demonstrate the Mohonk Mountain House Service Steps with Service Strategies with guests and staff.
•Answer guest questions with accurate information and demonstrate a friendly and helpful personality by smiling, eye contact, initiating conversation and engaging with others.
•Maintain a flexible work schedule including days/nights, weekdays/weekends, holidays and during peak periods of business.
•Perform basic mathematical functions such as addition, subtraction, multiplication and division.
•Operate vehicles safely while driving and/or parking in compliance with Mohonk Mountain House Traffic Rules and Regulations.
QUALIFICATIONS:
•At least 18 years of age
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
- Part Time
- Immediately
- New Paltz, NY 12561
- 5/16/24
BASIC FUNCTIONS AND RESPONSIBILITIES:
Responsible for set up, service and breakdown of all meetings, private functions, hospitalities and coffee breaks. Also assists with regular cleaning, maintenance and up keep of all meeting rooms and equipment.
ESSENTIAL JOB FUNCTIONS:
•Execute requirements relating to meetings, programs, guest entertainment, and food functions; coordinate this work with other departments as per Banquet Event Orders.
•Set up and break down audio visual equipment including microphones, speakers, sound boards, LCD projectors, televisions, media players, both during functions and between uses, including delivery and pickup of TVs by guest request.
•Troubleshoot problems with audio visual equipment and Windows-based and Mac operating systems.
•Maintain conference equipment by checking all aspects of equipment requiring bending and kneeling to floor level to check legs on chairs, tables, table cloths, and other equipment.
•Perform minor maintenance on conference equipment requiring good dexterity with tools and cordless equipment.
•Maintain inventory and control of all conference supplies, including audio/visual equipment, pencils/pens, stationary, tables, chairs, and other equipment.
•Follow and complete schedule of daily tasks. Complete necessary logs as needed.
•Clean, organize, and maintain all conference storage areas. Perform daily and regularly scheduled cleaning and maintenance of meeting rooms before, during and after scheduled usage.
•Vacuum carpeted areas, dry/wet mop hardwood floors, wipe up any spills, and remove smudges from window sills.
•Maintain good communication with departments regarding events.
•Understand company goals and policies; participate in establishing and maintaining departmental standards.
•Traverse the property to travel to and from the Conference Center and other locations.
•Follow all policy and procedures to provide correct, efficient, friendly service to our guests.
•Speak, read, and write in English and communicate in a clear and congenial manner, with our guests, visitors and employees. Hear verbal instructions, directions and warnings.
•Carry a two-way radio and use earpiece as a communication device and understand proper procedure for use of radios.
•Anticipate and assist guests with tact and use a diplomatic approach in all situations.
•Answer guest questions with accurate information and demonstrate a friendly and helpful personality by smiling, eye contact, initiating conversation and engaging with others.
•Work in a manner that will not endanger self or others.
•Adhere to all of Mohonk Mountain House safety and security regulations.
•Adhere to Mohonk Mountain House’s Dress and Grooming Standards; present a neat, clean and well-groomed appearance and maintain a positive, professional image to our customers.
•Attend events, programs, and trainings as needed to enforce and support Mohonk Mountain House policies and culture.
•Develop and maintain positive working relationships with other staff.
•Learn and retain knowledge of historical facts and information about Mohonk Mountain House.
•Learn and successfully demonstrate the Mohonk Mountain House Service Steps with Service Strategies with guests and staff.
•Listen well, communicate effectively and establish effective working relationships with other staff, management, vendors and guests that have a variety of educational backgrounds and values.
•Identify safety hazards, report, and follow up to see that corrective action is taken.
• Inspect the work of others by touch, sight, sound and smell for conformance to prescribed standards.
•Maintain a flexible work schedule including days/nights, weekdays/weekends, holidays and during peak periods of business. Work three meals per day as needed.
•Work productively and efficiently with or without supervision when performing routine tasks. Work independently and as part of a team.
•Lift up to 100 pounds from ground level and carries a distance of up to 30 feet with/ without assistance. Walk up to 7 miles per day.
•Disassemble conference rooms at appropriate break down times requiring bending and lifting 5-70 pound conference and banquet tables, lifting banquet chairs in stacks of 7 to 5’ height.
•Reach with hands and arms, bend, kneel, stoop, twist and flex arms, walk up and down stairs/inclines, sit, climb up/down ladders or stand for up to 5 hours at a time.
•Push, pull and lift a variety of conference tables and other equipment weighing 5-70 pounds; put risers into place each weighing 150 pounds; lift 24 pound 3’ x 3’ dance floor sections and bend down to construct them; move chairs of various weights and styles.
•Walk and push equipment carts weighing up to 300 lbs. safely up and down stairs, elevators, through passageways or outdoors up to 150 feet.
•Walk and push refresh cart weighing up to 30 lbs. to specific rooms on upper and lower floors.
•See close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
•Act calmly and effectively in emergency situations.
•Analyze problems and develop and implement action plans to address problems.
•Operate vehicles safely while driving and/or parking in compliance with Mohonk Mountain House Traffic Rules and Regulations.
•Drive, park and backup vehicles safely including a box truck, pickup truck and golf cart using only side mirrors.
•Drive automatic and manual transmission vehicles in a safe, legal manner.
QUALIFICATIONS:
•Valid Driver’s License and at least 21 years of age, or 20 years of age with at least two years of licensed driving experience.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
- Immediately
- New Paltz, NY 12561
- 5/6/24