General Summary:

The Integrated Marketing Specialist is responsible for identifying, developing, and executing Golden West marketing strategies through integrated marketing campaigns. This creative, professional position develops and implements integrated marketing initiatives that drive brand awareness, generate leads, and grow overall sales. The Integrated Marketing Specialist works with Marketing & Communications team members on a unified approach to accomplish department and company goals.

Essential Job Functions:

• Maintain thorough understanding of brand guidelines and objectives.
• Develop comprehensive marketing plans for both business to consumer and business to business objectives using mass marketing and one-to-one marketing approaches.
• Implement comprehensive marketing plans across various channels, including digital marketing, social media, content marketing, email marketing, out of home, traditional media, community events, etc.
• Collaborate with marketing team members to create high-quality content, including blog posts, social media content, email copy, videos, and other marketing materials.
• Work with other Golden West departments to ensure they have the tools they need to be successful and to meet product and company goals.
• Stay up to date on the latest marketing trends and technologies.
• Collaborate with marketing team members and other departments to ensure all marketing efforts are aligned and on brand.
• Update, edit, and proofread content as required for accuracy, presentation of marketing messages, and brand style and usage.
• Stay appraised of new developments in the marketing landscape and provide internal recommendations.
• Execute campaigns within budgets by monitoring and forecasting expense.
• Coordinate and assist with Marketing and Communication Department-led events and projects, as directed.

Other Responsibilities:

• Performs all other related duties as assigned by Management.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

Knowledge, Skills & Abilities:

• Knowledge of Companies’ products and services.
• Knowledge of Companies’ policies and procedures.
• Knowledge and expertise of general and integrated marketing functions across various communication channels.
• Knowledge of telecommunications industry.
• Strong writing skills and storytelling sensibility, including knowledge of the Storybrand framework for messaging.
• Knowledge and creative expertise in the technical aspects of marketing, execution, and development – including application knowledge.
• Ability to manage multiple projects with accuracy within time constraints and deadlines.
• Proficient with Microsoft Office and Adobe Creative Cloud products.
• Excellent analytical and problem-solving skills.
• Strong ability to plan, organize and implement projects, campaigns, and events.
• Must be organized with excellent attention to detail and proofreading skills.
• Ability to communicate verbally and in written formats with co-workers and business associates in a professional and courteous manner.
• Ability to function effectively as a team player.
• Ability to follow oral and written instructions.
• Ability to work independently and within a team.
• Ability to understand the Customer effectively.

Education and/or Experience:

Bachelor’s degree or equivalent in Marketing, Communications, Advertising, or related field, plus a minimum of five years of experience in marketing; or equivalent combination of education and experience.

Certifications, Licenses, Registrations:

Must have, or be able to obtain, and maintain a valid South Dakota driver’s license, have an excellent driving record and be insurable under the Company’s insurance policy.

Other Qualifications and/or Credentials:

Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and familiarity with Adobe Creative Cloud (InDesign, Premiere Pro, etc.)

Working Conditions:

Good working conditions with the absence of disagreeable conditions. Climate controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.

Note:

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer:

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

To learn more about Golden West Telecommunications, visit us at https://www.goldenwest.com/

Looking to get away from the hustle and bustle and enjoy small town living? 

We’re looking for a reliable person with a natural aptitude for technology and who finds purpose in helping keep people connected. No expert skills required; training provided.

Service Assurance Agents provide entry level customer and network surveillance, triage, and repair support in our Network Operations Center (NOC). Agents are the frontline, first-level technical support within the Service Assurance team. They are responsible for ensuring reliable, quality services both for customers and networks as they monitor the company's network for alarms and disruptions in service. This is a part-time position, with a huge potential for growth! This reporting location for this position is Wall, SD. 

Golden West is committed to cultivating and preserving a culture of inclusion, equity, and connectedness. We can grow and learn better together with a diverse team.

Join Golden West and make a difference!

To learn more about Golden West, visit us at goldenwest.com.

For a full listing of this position, please visit: https://goldenwestcorp.applicantstack.com/x/detail/a2wtbi4afk8q

Golden West Telecommunications is the largest rural communications provider in the State of South Dakota and one of the leading communications cooperatives in the United States. With 275 employees and assets in excess of $450M, the organization is well positioned for continued financial and operational success. With a service area of more than 24,000 square miles, Golden West delivers high-speed broadband, communications services and technology solutions to a geographically diverse and expansive portion of the State. Due to an upcoming retirement, Golden West is seeking a CFO with the financial and management experiences, vision, and leadership skills to become an integral part of our leadership team. The CFO will have comprehensive financial responsibilities and will report directly to the organization’s Chief Executive Officer. 

Our Requirements: 

• An accomplished financial executive with a minimum of seven years of communications industry experience. 
• A demonstrated ability to successfully lead and supervise day-to-day financial functions. 
• A forward-thinking leader focused on developing and sustaining operational support teams that will further enhance the culture and brand that has been built at Golden West. 
• Knowledge and experience in the telecommunications and broadband industry. 
• An ability to build and sustain the financial relationships for the organization. 
• An individual that is experienced in taking the financial lead on new growth and M&A opportunities. 

What this Position Offers You: 

• An opportunity to help lead an organization that believes in seizing new market opportunities and providing world-class service to customers on a fiber optic network. 
• A rural lifestyle with many outdoor amenities located only an hour from the Black Hills and Rapid City, SD. 
• A family-oriented community with excellent schools. 
• An experienced leadership team that has a demonstrated ability to make the organization successful. 
• An attractive compensation and benefits package. 

Equal Opportunity Employer