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General Summary:
The Digital Marketing & Media Specialist identifies, develops, and executes Golden West marketing strategies through digital platforms and media partnerships. This position utilizes Golden West's existing online platforms and media channels and identifies new opportunities to strengthen the Company's brand, acquire new customers, and engage with current members. The Digital Marketing & Media Specialist provides Marketing & Communications team members with customer insight and analytical data and makes recommendations to maximize the Company's messaging and design.
Essential Job Functions:
- Maintain a thorough understanding of brand guidelines and objectives.
- Implement organic and paid social media campaigns across all platforms, using strategy outlined by the Marketing Manager and content and images provided by team members.
- Measure results and provide analytics, including frequency, schedule, and post-type recommendations.
- Manage Google AdWords retargeting and specific campaigns; analyze and report results.
- Write compelling copy and other short- to medium-length content for social media channels and various other uses.
- Liaise with designers to ensure digital content is informative and appealing.
- Report on campaign performance with the ability to distill and curate insights and findings.
- Prepare weekly and monthly reports on web traffic using Google Analytics, social media engagement, and campaign performance.
- Monitor trends in social media tools, applications, channels, design, and strategy. Incorporate into Golden West's digital media plan as appropriate.
- Monitor search engine optimization (SEO) and user engagement and suggest content improvements.
- Implement digital tools such as A/B testing and Facebook Pixel to monitor user engagement and make or recommend tactical improvements.
- Execute email marketing communication to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.
- Update, edit, and proofread online content, including the Golden West website, as required for accuracy, presentation of marketing messages, and brand style and usage.
- Stay appraised of new developments in the media landscape, evaluate incoming media opportunities, and provide internal recommendations.
- As directed, create media plans and negotiate rates/placement across various channels, including digital, social, print, and radio.
- Execute campaigns within budgets by monitoring and forecasting expenses.
- Assist with Marketing and Communication Department-led projects, as directed.
Other Responsibilities:
- Performs all other related duties as assigned by Management.
Knowledge, Skills & Abilities:
- Knowledge of Companies' products and services.
- Knowledge of Companies' policies and procedures.
- Knowledge and expertise in digital marketing and social media management.
- Knowledge of website content management and email marketing systems.
- Knowledge of telecommunications industry.
- Knowledge of media planning and buying.
- Strong writing skills and storytelling sensibility.
- Knowledge and creative expertise in the technical aspects of digital and social media marketing, execution, and development – including application knowledge.
- Ability to manage multiple projects with accuracy within time constraints and deadlines.
- Proficient with Microsoft Office products.
- Excellent analytical and problem-solving skills.
- Strong ability to plan, organize, and implement projects, campaigns, and events.
- Must be organized with excellent attention to detail and proofreading skills.
- Ability to communicate verbally and in written formats with co-workers and business associates professionally and courteously.
- Ability to function effectively as a team player.
- Ability to follow oral and written instructions.
- Ability to work independently and within a team.
- Ability to understand the Customer effectively.
- Must be able to work on-site at a Golden West designated reporting location.
- Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.
Education and/or Experience:
- Bachelor's degree or equivalent in Marketing, Communications, Advertising, or related field, plus a minimum of two years of experience in marketing (digital preferred); or equivalent combination of education and experience.
Certifications, Licenses, Registrations:
- Must have, or be able to obtain, and maintain a valid South Dakota driver's license, have an excellent driving record, and be insurable under the Company's insurance policy.
Other Qualifications and/or Credentials:
- Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and Web maintenance; familiarity with HTML is a plus. Certification in Google Analytics and/or Google AdWords is also a plus.
Working Conditions:
Good working conditions with the absence of disagreeable conditions. Climate controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.
Note:
To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Disclaimer:
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
- Full Time
- Immediately
- 2511 N Plaza Dr, Rapid City, SD 57702
- 5/22/24
Full Time Position with annual salary of $42,000 - $48,000 DOE PTO and Bonus Pay Based on Performance Previous Kitchen Management Experience Preferred
Position Summary:
The Nothing Bundt Cakes (NbC) Bakery Manager/Lead Operator directs the team and day-to-day operation, which includes all aspects of the guest experience, cake production, brand and merchandise presentation, work environment, P&L management and inventory control. The ultimate objective of this role is to drive sales and profitability while ensuring the highest-quality cakes, a warm, welcoming environment and superior service are consistently provided to our guests. The Bakery Manager/Lead Operator exemplifies NbC core values and serves as the key culture carrier to bring joy to the bakery and beyond in the community while building the team’s commitment to our guests and the NbC brand.
Accountabilities/Duties:
- Team Leadership
- Prioritizes the guest experience, models superior guest engagement and fosters a positive work environment.
- Recruits and selects talent and ensures performance expectations are clearly communicated and proper training is provided to execute responsibilities effectively and enable team members to thrive.
- Engages frequently with team members to gain insight into workload and progress, address any challenges and course correct as needed.
- Provides continuous coaching and follow up to develop team and manage performance; delivers constructive feedback, conducts quarterly reviews, and addresses any performance issues in a timely, effective manner.
- Delineates role of Assistant Manager, assigning specific responsibilities to support the ongoing leadership of the bakery team and operation.
- Identifies future leaders and cross-trains team members as appropriate to build individual capabilities and ensure adequate bakery coverage.
- Maintains hands-on knowledge of all bakery roles and steps in regularly to perform various responsibilities as business needs dictate.
- Business Operations
- Facilitates the opening and closing of the bakery, including cash-drawer balancing and bank deposits.
- Manages special-order fulfillment via web and email for individual guests and corporate accounts as well as large, complex orders and deliveries.
- Creates and communicates weekly sales productivity goals, cake production plan and team schedule, and adjusts bakery coverage based on changing business trend.
- Sets inventory par levels based on production demand and sales forecast, monitors stock levels, processes weekly supply orders and conducts monthly inventory.
- Ensures NbC product, service, bakery environment and visual merchandising standards are consistently upheld and that all bakery operations adhere to food and health safety standards and NbC policies and procedures.
- Manages all controllable expenses, including labor, COGS, maintenance and supplies, to maximize profitability.
- Performs administrative functions, including payroll processing, sales, labor and product inventory reporting, and basic accounting procedures.
- Local Marketing
- Leads proactive community outreach to increase brand visibility in the market and engage in brand-aligned events while responding appropriately to external requests for NbC contributions.
- Coordinates special event participation with local businesses, schools and other community organizers.
Knowledge, Skills and Abilities:
- Understands basic retail math and P&L principles, including the specific levers that drive sales and profitability.
- Has the ability to interpret and analyze business and financial data, identify areas of strength and improvement opportunity, and determine appropriate action plans to address issues.
- Leads with an unwavering guest focus and exhibits strong interpersonal skills, with the ability to engage, empower and motivate a team and communicate effectively in both oral and written form.
- Excels at delegating duties, communicating clear expectations, directing others’ work and managing performance.
- Is highly organized and resourceful, can balance multiple priorities and demonstrates strong follow-up skills.
- Possesses strong problem-solving skills, with the ability to accurately assess situations and identify issues, develop possible solutions and take the appropriate courses of action.
- Demonstrates strong learning agility, with a passion to grow and excel.
Education, Certifications and Work Experience Requirements:
- High school diploma or GED; post-secondary education is a plus.
- 2-3 years of leadership experience managing teams, business operations and the guest experience in the retail, hospitality or foodservice industries.
- Demonstrated success in hiring and developing teams, creating a superior service environment and achieving financial objectives.
- Experience in creating productivity goals, inventory par levels and team schedules, and managing costs.
- Foodservice safety training certificate (or required to obtain within 30 days of employment).
- Basic proficiency in Microsoft Word, Excel and Outlook, with comfort in learning new technologies.
Work Availability: 40 - 50 Hours/Week
Example: Must have the flexibility to work various shifts, including early mornings, evenings, weekends and holidays, based on changing business demands.
- Full Time
- Immediately
- 46,000 Year
- 1612 Eglin St Ste 400, Rapid City, SD 57701-6111
- 5/8/24
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