General Summary:

The Digital Marketing & Media Specialist identifies, develops, and executes Golden West marketing strategies through digital platforms and media partnerships. This position utilizes Golden West's existing online platforms and media channels and identifies new opportunities to strengthen the Company's brand, acquire new customers, and engage with current members. The Digital Marketing & Media Specialist provides Marketing & Communications team members with customer insight and analytical data and makes recommendations to maximize the Company's messaging and design.

Essential Job Functions:

• Maintain a thorough understanding of brand guidelines and objectives.
• Implement organic and paid social media campaigns across all platforms, using strategy outlined by the Marketing Manager and content and images provided by team members.
• Measure results and provide analytics, including frequency, schedule, and post-type recommendations.
• Manage Google AdWords retargeting and specific campaigns; analyze and report results.
• Write compelling copy and other short- to medium-length content for social media channels and various other uses.
• Liaise with designers to ensure digital content is informative and appealing.
• Report on campaign performance with the ability to distill and curate insights and findings.
• Prepare weekly and monthly reports on web traffic using Google Analytics, social media engagement, and campaign performance.
• Monitor trends in social media tools, applications, channels, design, and strategy. Incorporate into Golden West's digital media plan as appropriate.
• Monitor search engine optimization (SEO) and user engagement and suggest content improvements.
• Implement digital tools such as A/B testing and Facebook Pixel to monitor user engagement and make or recommend tactical improvements.
• Execute email marketing communication to develop transactional, promotional, and informational content strategies that maximize member retention and acquisition.
• Update, edit, and proofread online content, including the Golden West website, as required for accuracy, presentation of marketing messages, and brand style and usage.
• Stay appraised of new developments in the media landscape, evaluate incoming media opportunities, and provide internal recommendations.
• As directed, create media plans and negotiate rates/placement across various channels, including digital, social, print, and radio.
• Execute campaigns within budgets by monitoring and forecasting expenses.
• Assist with Marketing and Communication Department-led projects, as directed.

Other Responsibilities:

• Performs all other related duties as assigned by Management.

Knowledge, Skills & Abilities:

• Knowledge of Companies' products and services.
• Knowledge of Companies' policies and procedures.
• Knowledge and expertise in digital marketing and social media management.
• Knowledge of website content management and email marketing systems.
• Knowledge of telecommunications industry.
• Knowledge of media planning and buying.
• Strong writing skills and storytelling sensibility.
• Knowledge and creative expertise in the technical aspects of digital and social media marketing, execution, and development – including application knowledge.
• Ability to manage multiple projects with accuracy within time constraints and deadlines.
• Proficient with Microsoft Office products.
• Excellent analytical and problem-solving skills.
• Strong ability to plan, organize, and implement projects, campaigns, and events.
• Must be organized with excellent attention to detail and proofreading skills.
• Ability to communicate verbally and in written formats with co-workers and business associates professionally and courteously.
• Ability to function effectively as a team player.
• Ability to follow oral and written instructions.
• Ability to work independently and within a team.
• Ability to understand the Customer effectively.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be able to travel to and from other Golden West locations, as needed, to perform position duties or assigned functions.

Education and/or Experience:

• Bachelor's degree or equivalent in Marketing, Communications, Advertising, or related field, plus a minimum of two years of experience in marketing (digital preferred); or equivalent combination of education and experience.

Certifications, Licenses, Registrations:

• Must have, or be able to obtain, and maintain a valid South Dakota driver's license, have an excellent driving record, and be insurable under the Company's insurance policy.

Other Qualifications and/or Credentials:

• Proficiency in Microsoft Office programs (Word, Excel, PowerPoint, etc.) and Web maintenance; familiarity with HTML is a plus. Certification in Google Analytics and/or Google AdWords is also a plus.

Working Conditions:

Good working conditions with the absence of disagreeable conditions. Climate controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.

Note:

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer:

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

General Summary:

As an essential part of the Human Resources team, this role focuses on enhancing HR programs' overall efficiency and effectiveness while emphasizing exceptional customer service to internal and external stakeholders. The Human Resources Generalist is crucial in handling the end-to-end payroll cycle and its related components. This position actively contributes to supporting the Human Resources Department in companywide policy and process implementation, training, and development initiatives, and ensuring strict compliance with local, state, and federal employment laws and regulations. Position responsibilities are carried out at a professional and administrative level, requiring a high standard of confidentiality and ethical conduct.

Essential Job Functions:

• Assist the Director of Human Resources in partnering with employees and Management to implement and communicate Company and employment policies, procedures, laws, standards, and government regulations.
• Provide guidance, training, and backup support to other members of the HR team.
• Oversee the complete payroll cycle, ensuring accurate and timely processing of employee timesheets, wages, commissions, benefits, deductions, and reports while ensuring compliance with company policies and applicable laws. Provides backup support to additional internal company payroll processing.
• Serve as the primary point of contact for employees and external contacts with payroll-related inquiries, providing exceptional customer service.
• Complete and oversee the timely and accurate deposit of taxes and other withholdings, keeping current with changing regulations.
• Maintain organized and up-to-date payroll records, including employee data, pay rates, benefit elections, and other deductions.
• Work closely with other HR team members to support broader HR initiatives and ensure seamless HR and payroll functions.
• Process draft registers and reconcile accounts related to Company benefits.

• Provide advanced knowledge and guidance to employees on the Company's benefits and assist employees with enrollment and inquiries.
• Process and monitor Workers' Compensation claims, FMLA, and other Leaves of Absence with continual communication with the employee and Management.
• Responsible for all new hire reporting and verification as state and federal law requires.
• Assist with the administration of the HRIS system, performance management system, and applicant tracking system.
• Update and maintain employee files, ensuring accuracy, compliance, and confidentiality.
• Recommend new approaches, policies, and procedures to improve the department's efficiency and services performed.

• Assists with projects that require collecting and analyzing data, maintaining records and databases, and preparing various human resources-related reports.
• Assists with large projects such as open enrollment, position descriptions, performance management programs, and other projects as requested.
• Responsible for interviewing external candidates and providing recommendations to the Director of Human Resources.
• Maintains and updates various Excel and other daily, monthly, or annual worksheets.
• Assist with all employment-related administrative duties from recruiting to termination.

• Will handle a variety of communications and correspondence at a professional level.
• Will use various computer software requiring advanced computer knowledge.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be willing and able to travel to and from other Golden West locations, as needed, to perform Human Resource functions.

Other Responsibilities:

• Perform all other related duties as assigned by Management.

Knowledge, Skills & Abilities:

• Advanced knowledge of human resources and payroll principles and practices.
• Knowledge of state and federal employment laws and regulations.
• Knowledge of the telecommunications industry.
• Working knowledge of Company products and services.
• Knowledge of Company policies, practices, and procedures.
• Knowledge of worker's compensation and health insurance claims administration.
• Advanced knowledge of regulatory compliance issues, requirements, and employment laws such as ADA, COBRA, ERISA, FLSA, FMLA, HIPAA, OSHA, etc.
• Skills in interviewing and investigation techniques.
• Advanced reading, writing, and mathematical skills.
• Skill in handling sensitive situations professionally.
• Highly proficient skills in MS Word, Excel, and PowerPoint.
• Skills in prioritizing and organizing multiple work assignments.
• Ability to communicate well with employees and various business contacts professionally and courteously.
• Considerable ability to establish and maintain effective working relationships with other employees, departments, and the public.
• Ability to be well organized, accept responsibility for, and work under stressful situations with frequent interruptions.

• Strong working knowledge of accounting principles and practices.
• Ability to maintain strict confidentiality.
• Ability to think strategically and make sound decisions while analyzing the impact of those decisions, sometimes with little information available.
• Ability to analyze volumes of data, identify problems/errors, and correct or resolve them.
• Ability to complete work accurately under time constraints and deadlines.
• Ability to pay close attention to detail and maintain memory for numerous pieces of information.
• Advanced ability to maintain efficient workflow.
• Must be able to work on-site at a Golden West designated reporting location.
• Must be willing and able to travel to and from other Golden West locations, as needed, to perform Human Resource functions.
• Must live in Golden West Exchange, depending on the reporting location.

Education and/or Experience:

Bachelor's degree in human resources, accounting, or equivalent combination of education and progressive Human Resources experience. Minimum of three years of experience in a Human Resources or payroll position. FPC, CPP, PHR, SPHR, SHRM-CP, or SHRM-SCP designation preferred.

Certifications, Licenses, Registrations:

Must have, or be able to obtain, and maintain a valid South Dakota driver's license, have an excellent driving record, and be insurable under the Company's policy carrier.

Must be willing to obtain Human Resource and/or Payroll certification within two years of employment.

Working Conditions:

Good working conditions with the absence of disagreeable conditions. Climate-controlled building with adequate lighting and space. The noise level in the work environment is usually quiet.

Note:

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Disclaimer:

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.